Nein?Doch!Job!_ documentation
Due to demographic change, the state of Saxony-Anhalt is facing a severe shortage of skilled labour. Migration to other federal states and an ageing population create a need to fill the existing gap in the local labour market with international expats.
​
My advertising campaign "Nein? Doch! Job!" delievers answers to the mentioned issue.
The campaign was developed as part of my bachelor's thesis. With the support of visual communication the campaign wants to motivate international STEM master students to choose Saxony-Anhalt as their future home and workplace.
​
The results of the bachelor thesis are documented in the form of a hardback book.
It includes a detailed research about the effects of the demographic change on the labour market in Saxony-Anhalt. The book also highlights why international skilled expats play an important role in closing the ever-widening gap in the labour market.
Focus is on the potential of the STEM sector and how visual communication can be used in advertising campaigns to inspire international master students to build their future in Saxony-Anhalt.
The labour market in Saxony-Anhalt
The target group
The corporate design
About the bachelor thesis
Supervisor_ Prof. Alejandro Lecuna and Tristan Dornberger
Time_ 4 months
Media_ Adobe InDesign, Photoshop, Lightroom and Illustrator
Languages_ English and German
​
Design process of the whole bachelor thesis
Campaign
Research with visual examples - analysing the content of the material (needs of the target group, economic context, etc.) - collecting concept ideas - defining visual elements of the campaign - designing the logo and name of the campaign - testing the first concept - designing prototypes (posters) - receiving feedback from the target group about the posters - improving them - 2nd round of feedback - expanding and improving the posters - preparing posters for printing - printing and hanging them up - photographing mock-ups - designing social media posts for LinkedIn
Documentation
Research - evaluation of the research - visual documentation of the research phase and the practical phase (concept, prototypes, feedback rounds, etc.) - designing the layout - proofreading - preparing for printing - printing - binding - finished!